Role Overview: Responsible for developing and implementing digital marketing strategies to enhance brand awareness, drive traffic, and generate leads.

Key Responsibilities:

Create and manage digital marketing campaigns across various channels such as social media, email, and search engines.

Analyze data to identify trends and insights, and optimize campaigns for maximum performance.

Manage and optimize website content and user experience to improve conversion rates.

Collaborate with the content team to create engaging and relevant content for digital channels.

Monitor and respond to online reviews and feedback to maintain a positive brand image.

Required Skills:

Proficiency in digital marketing tools such as Google Analytics, AdWords, and social media management platforms.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and writing skills for crafting compelling content and engaging with the audience.

Creative thinking and problem-solving abilities to develop innovative marketing strategies.

Qualifications:

Bachelor's degree in marketing, communications, or a related field.

Previous experience in digital marketing roles preferred.

Team Collaboration: Work closely with cross-functional teams including sales, design, and product development to align marketing strategies with business objectives.

Performance Metrics:

Track key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to measure the effectiveness of digital marketing efforts. Regularly report on campaign performance and provide insights for improvement. Continuous Learning: Stay updated on industry trends, best practices, and emerging technologies in digital marketing to drive innovation and maintain competitive advantage.